The Not so hidden Secrets to
Internet Marketing Success
When people first start out in any type of Internet marketing
business they always seem to have great expectations.
They begin by thinking the money will come rolling in the
very moment they place their first adds, get a webpage,
or spend their hard earned money on advertising and a
not so well thought out promotion campaign.
If you have any Internet marketing business experience then
you pretty much know that this is not always the case.
However, in this particular Internet marketing article
I am going to specifically dedicate it to an Internet marketing
business online. I figure, you are online reading this article
right now, so maybe you just want to learn a little bit
more about how to really sell your products or services online.
By the way, don’t think that just because you are a clerk at
7-11 for example, that the internet is of no use to you.
When you get a little bit creative, you’ll be surprised with
the ideas and the Internet marketing strategies you will
come up with that could help you generate income online.
So let’s get to it, shall we?
I’m not denying the fact that a lot of profit can be generated
in very short periods of time. It’s happened in the past,
It’s happening right now and will keep happening in the future.
You’ve heard the old saying, “There’s nothing more powerful
than an idea who’s time has come!”
In other words, you might have a highly lucrative idea, but if
the market is not ready for it, then there is just no profit to gain.
You may end up loosing your investment just to find out months
later that that very same idea becomes a huge success for
someone else. (Don’t you just hate when that happens)
Basically, being at the right place at the right time certainly helps. And by the way, you can ALWAYS be at the right place
and the right time if you listen to your gut feelings.
Then off course, there is the other side of the coin.
Having a great idea, being at the right place at the right time,
but not being able to capitalize on your new Internet marketing idea.
Well, this is exactly what this article is going to address.
We are going to explore the reasons to why do people buy!
Let’s dissect each topic briefly so you can have a much deeper
understanding of how all the following pieces of the puzzle
The importance of VALUE
First, let us address the importance of the word VALUE.
When you have something to offer where there is a hungry market
for it, then more than likely there is a good demand for your product.
If what you are advertising is being offered by other businesses,
then you have some competition. That being the case, you have
to be able to create an urgency for people to buy from you,
otherwise you could loose your potential customers to your
competition, not because their products are necessarily better.
But because of the fact that not everyone buys on the first visit
to your Internet marketing website.
Sometimes customers need a little bit of time before they make
a decision. So if you already exposed them to what you have to
offer and later on they see the same product on another internet marketing site, they just might be ready at that moment to make
They may end up ordering from someone else that very same product
or service which you took the time to educate them on in the first place.
Since internet surfers are what it’s called impulse buyers, you must
be prepared so that when a potential customer visits your site,
she/he is ready to make the decision at that very same moment!
If you are advertising a video tape that teaches people how to market products online for example, you need to figure out ways
to increase the “VALUE” of what you have to offer.
You need to ask yourself the following questions;
* Why is your video better than the rest?
* What is in your video that you feel would make someone say,
“I want this!” “I need this” I have to have it Now.
* What are they going to gain by ordering from you?
Did you catch that? What are your customers going to GAIN…!
Since the beginning of time, marketing is all about figuring out
ways to sell people on the idea that if they acquire whatever is
you have to offer, they will “gain” something from it.
If you have been subscribed to few newsletters and have
read internet marketing articles, they always seem to summarize
what I have just said in one word. BENEFITS!
Start from the very beginning pointing out what it is that your
visitors will GAIN from your product or services and you will
dramatically increase the value of your product.
This is not the only way to add value to your product.
But this is the best way to establish rapport and generate interest.
Always begin by letting them know how your product or service
is going to make them feel, how it will improve their life, help
them win, help the find a date, build a better internet marketing
Honesty, Integrity and Credibility
Once you have been able to add value to your product or service,
honesty, integrity and credibility play a very important role.
Maybe even right at the very moment of purchase. Depending on
how much your asking price is, they may wonder, “how do I know
this person knows what she’s talking about?”
So how do you add integrity?
If you are an expert on something, can you tell me about your
experience? Do you walk your talk? Does your site reflect what
you talk about?
For example, don’t go telling me how using frames and JAVA
language can work against search engine placements and how
bad they are for my internet marketing website, meanwhile, your
site uses both, JAVA and frames.
To me it means one of two things, you don’t know what you are
talking about and you’re just passing along what others have told
you, or maybe there is something that you know and are just
not telling me?
Does that mean that if you do not have a great resume or a great
looking internet marketing web site that people wont buy from you?
Absolutely NOT! Your resume could be your internet marketing website. Here is what I mean, if someone visits your site and
you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.
Let me take it one step further, if you create a very powerful
sales letter, you can have your visitor so engaged in the information that she/he wont even bother to figure out who
you are, or what you do. However, to pull that off, you must
offer a product that has great value, and if possible,
a complete money back guarantee!
All you need to do is provide honesty and quality service.
As long as you can show credible ways in which your product
will benefit your market, you should be able to sell your
product(s) and/or service(s) online.
Great! So now you have something of value and you have been able
to gain credibility. What can you do to add more substance to your
product or service?
Let’s say you are giving a speech and want to quote an article
regarding your subject matter which you have written on a piece
of paper. If you hold the paper and read the words from it, it
holds more credibility than if you were merely saying the words.
Why that is? I don’t know. But that is just one of those
interesting mysteries we come across every once in awhile.
By having someone saying something positive about your product
or service helps add credibility, which in turn helps increase the
value of what you are offering.
What we have done so far is, we have strategically created leverage.
We have given a solid foundation as to why people not only should,
but must obtain whatever it is you are offering.
Assuming that you are placing all these strategies in the
RIGHT ORDER, positive results should be well
within your reach.
So what makes people buy from your Internet marketing site is:
* Value-Benefits (What am I gaining from this.)
* Value-Honesty (How do I know this is true.)
* Value-Endorsements (What others have to say about this.)
Notice that I used the word “value” along with every example
because value is what people consider before obtaining anything.
Benefits, honesty and integrity as well as endorsements, even when
each play a role in itself, they all have once thing in common.
They “add value” to your product.
When you honestly create value with integrity, your Internet marketing
business will soon have all the credibility you need to become
the next internet marketing success story! Honest!
You’ll just have to trust me on this!
– Tommy Gunn
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